How much does a new website cost?

A website does not have one fixed price. The relevant budget depends on what the site needs to do for the business, how much needs to be designed from scratch, and which features the solution must include.

Short answer: A focused landing page typically starts around EUR 1,340–2,680, while a smaller business site is often around EUR 3,350–5,360. A custom B2B website typically starts at EUR 5,360–9,380, and larger digital platforms start around EUR 9,380. All amounts are indicative and exclude VAT.

Indicative website prices

The price levels below are a starting point. They are not fixed package prices, because design, content and technology need to fit the specific project.

Type of website	Typical base level
Landing page or campaign page	EUR 1,340–2,680
Smaller business site	EUR 3,350–5,360
Custom B2B website	EUR 5,360–9,380
Larger website or digital platform	EUR 9,380–16,080

The ranges show the base level. Custom design, migration, multiple languages, integrations and special features can move the price. The calculator further down gives a more concrete range based on your choices.

Why website prices vary

There is no single price that makes sense for every business. A new website can be anything from a focused presentation site to a strategic platform that has to support visibility, conversion and growth.

The price typically depends on:

• number of pages and page types
• the need for design and content structure
• functionality and integrations
• choice and setup of CMS
• SEO, accessibility and performance
• how much the solution needs to scale over time

The more that has to be developed specifically for the business, the more time strategy, design, development and quality assurance take.

What are you actually paying for?

When you invest in a new website, you are not only paying for the visual expression. You are paying for a solution that works in practice and supports the goals of the business.

A professional website project typically includes:

• discovery, strategy and advice
• information architecture and user journeys
• website design tailored to the brand
• responsive layouts for mobile, tablet and desktop
• technical development and CMS setup
• baseline SEO, performance and accessibility
• testing, quality assurance and launch

That is why two websites can cost very different amounts, even if they look roughly the same size on the surface.

What affects the price the most?

1. Number of pages and page types

A website with five standard pages is different from a solution with individual service pages, landing pages, cases and an editorial Index. The larger the information architecture, the more work goes into structure, design and implementation.

2. Design level

If a finished design already exists, the job is smaller than a project where both visual direction and web design are developed from scratch. A clear visual identity and an original design system take more work, but also make it easier to build a coherent and recognisable website.

3. Content

Do you already have copy and imagery ready, or does the content need to be developed as part of the project? The amount and quality of the material has a big impact on the process, the timeline and the price.

4. Features and integrations

Contact forms, cases, articles, multiple languages, search, filters, animation, CRM integrations and custom modules increase the scope. The same applies if the website has to work as a portal or connect to other business systems.

5. SEO, accessibility and speed

A professional website should not only look good. It also needs to be fast, mobile-friendly, accessible and built on semantic HTML. A strong technical foundation makes the site easier for both people and search engines to understand and use.

6. CMS and future operation

The choice of platform matters for editing, flexibility and further development. WordPress, Webflow, Framer and Figma Sites have different strengths, but content, workflows and technical needs should decide the choice — not the platform’s name alone.

Cheap website or long-term investment?

It can be tempting to pick the cheapest option. But a cheap website is not necessarily cheap if it soon has to be rebuilt, loads slowly or does not properly support the business.

I often see businesses end up paying twice: first for a solution that seems cheap, and later to have it fixed or rebuilt. A good website should not only look right on launch day. It should be able to live for several years and evolve with the business.

Which solution fits your business?

The right level depends on your starting point and goals. You may need an entirely new website, a redesign of the existing one, more targeted landing pages, or a stronger technical and visual foundation.

If you are unsure whether the existing solution can be developed further, you can also read the guide on redesign or a new website.

The most important thing is not to hit a random budget figure. It is to clarify what the website needs to do for the business, and choose a level of ambition that fits the job.