Concept development before you decide what to build
A concrete concept makes it easier to assess an idea before you invest in development. Sketches, prototypes and recommendations clarify the options for your digital service or product.
A concrete concept makes it easier to assess an idea before you invest in development. Sketches, prototypes and recommendations clarify the options for your digital service or product.
A basis for decisions you can act on
The process can be a short sparring session on an existing idea or a more complete concept with sketches and a prototype. We choose the form from what you are unsure about.
You get a proposal with recommendations, open questions and next steps. It can form the basis for an internal decision, a trial or a digital design project.
From idea to a concept you can assess
Clarify the need
We look at who the solution is for, what problem it should solve and what you already know. We also agree deliverables and timeframe.
Explore the options
I explore the key questions and develop proposals. Together we choose the ideas to take further.
Make the idea concrete
The idea is turned into a visual proposal or a prototype. That makes it easier to get feedback and test the assumptions the project rests on.
Decide the next step
You get my recommendations, the open questions and a prioritised plan for the work ahead.
How much does concept development cost?
The price depends on the challenge, research and deliverables. Fill in the calculator — no email needed.
Expected investment
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Get a concrete assessment
Send me your answers, and I will look at the scope and recommend the right solution and next steps.
Thank you. I'm on it.
I will get back to you with a concrete assessment.
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Frequently asked questions
What is concept development?
Concept development turns a challenge or opportunity into a concrete idea and a plan for testing it. It can be a campaign concept, a digital service, a product, a message or a new way of bringing brand and experience together.
When does a company need a concept process?
A concept process is relevant when the goal is known but the solution isn't clear yet, or when many ideas need prioritising. It creates a shared basis for decisions before design and production.
What's included in the process?
The process can include research, workshops, clarifying audience and problem, ideation, messaging, visualisation, a prototype and a prioritised action plan.
Can a concept be tested before full production?
Yes. The key assumptions can be tested through a prototype, a visual proposal, interviews or a scoped pilot. That reduces the risk before you invest in the final solution.
How much does concept development cost?
The price depends on the complexity of the problem, research, number of stakeholders and how concrete the deliverable needs to be. The price calculator shows a preliminary level for different types of process.
