Websites that make your company easier to understand
A website should reflect your company and make it easy to find services, see your work and get in touch. Design, content and development start from what customers need to know.
Website design starts with what customers need to find
Maybe the company has changed while the website stayed the same. New services have been added, and customers have to search for what you most want to tell them.
I review your content, navigation and most important pages before we decide what to change. Sometimes we can build on what's there. Other times a new website is the best way forward.
- Services and cases that are easy to find
- A clear path from interest to contact
- Design and content that reflect the company today
Make the next step easier
A visitor should understand what you offer, who you help and why you are relevant. That's why I work with the order of the pages, concrete messages and where contact options are placed.
Conversion optimisation here means shortening the path to a relevant enquiry. If you have useful data, we use it to choose where to focus.
- Clear service pages with relevant examples
- Forms that ask for the information you need
- Tracking of the actions that matter to you
A website you can keep working on yourselves
You should be able to add a case or update a service without ordering a new design. I build reusable sections and show you how to use them.
After launch I can help through a service agreement or with new tasks as needed.
- Editing text, images and video
- Reusable sections for new pages
- Handover with a walkthrough of your CMS
From discovery to finished website
We agree deliverables, timeline and responsibilities before the design work begins.
Quote and agreement
We clarify the purpose, and you get a quote with deliverables, project price, timeline and terms.
Design
I create the page structure and design from your content. You see the design along the way and approve it before development begins.
Revisions
Three rounds of revisions are included in the project price. More can be agreed as needed.
Development
I build the approved solution and give you access to a test environment. There we review content, editing, mobile views and the agreed features.
Handover
Once you've approved the website, I publish it and walk you through editing it.
Further development
Once the site is live, you can continue with Studio+ or a service agreement — design, content and operations with one partner.
What's included in the development?
The design has to work in daily use. That's why we also settle editing, integrations and operations before the site is built. See examples of previous projects or read about the price of a website.
SEO and moving from the old site
I review the existing URLs and the content that has value. Relevant pages and metadata are carried over, and changed addresses get redirects. The page structure, titles and internal links should help both visitors and search engines understand the content. Ongoing copywriting is agreed separately.
Mobile experience and speed
Navigation, forms and media are adapted to small screens. I work with image sizes, loading and the scripts the site needs, and test the most important page types. If you only need to improve an existing site, speed optimisation can be a task of its own.
Editing and choice of CMS
We choose the platform from your content, integrations and internal resources. WordPress and Webflow are possible choices; another solution may be more relevant. You get reusable sections and a walkthrough of how to update the site.
Accessibility and tracking
I work with readable typography, contrast, keyboard navigation and understandable forms. Tracking is aligned with the actions you want to measure and your consent setup. Accessibility requirements and any external review are settled as part of the project.
Hosting and maintenance
Hosting, backups and updates are agreed based on the chosen platform. You can keep it all with me or keep your own hosting. A service agreement describes what is maintained and what help is included.
How much does a new website cost?
The price of a professional website depends on design, features, content and platform.
Expected investment
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Excl. VAT ·
Get a concrete assessment
Send me your answers, and I will look at the scope and recommend the right solution and next steps.
Thank you. I'm on it.
I will get back to you with a concrete assessment.
Rather talk? Book a free 30-minute call
Selected clients
Frequently asked questions
How much does a professional website cost?
The price mainly depends on page types, design level, content, integrations and features. Use the price calculator on the page for a realistic range; the final price is set after a concrete scoping.
Should we choose a redesign or a completely new website?
A redesign is relevant when the technology, structure and content are still a good foundation. If the platform limits performance, editing or further development, a new website will often be the most durable solution.
What makes a website conversion-optimised?
It helps the visitor understand the offer and take a relevant action, such as booking a meeting. I work with messages, navigation, forms and speed. The effect should be judged on the quality of enquiries and the data available.
Which platform should a company choose?
The platform is chosen from editorial needs, integrations, security, budget and expected further development. WordPress, Webflow, Figma Sites and a custom solution can all be the right choice in different situations.
Is a web agency better than a freelance web designer?
It depends on the task and the kind of collaboration you want. Sander Studio combines direct contact with a specialist with the option to bring strategy, web design, development and content together in the same project.
Is SEO part of the website development?
The technical and structural SEO foundation is built in from the start, including information architecture, metadata, schema, redirects and performance. Ongoing content production and link building are agreed separately as needed.
